Company culture is the atmosphere that is created by the day to day happenings, including verbal and nonverbal communications within the workspace. There are a lot of factors that inform the culture such as the specific industry your company works in, the presence your company has, or even the people that inhabit the space. Company culture has previously been overshadowed by the sheer reputation or size of the organization. While these factors may still be important, job seekers are now starting to pay attention to the ‘feel’ of a company when deciding where to commit the next 40 years of their life. Company culture is now becoming more visible due social media, and this fact can be great for companies and job seekers. Companies now have an opportunity to promote their unique culture to attract the right type of employee, while those on the job hunt have a chance to preview the culture of the company they are prospecting. So for companies and job seekers alike, make sure you exploring this important aspect of the organization.
As a company, your culture is important to work on because job seekers consider company culture an important factor when deciding where to work. Use social media outlets to give outsiders a glimpse inside your company. This may mean you have to be a little more careful and consistent with what goes into your posts, but you will reap the benefits of being a relatable organization. However, if you are still hesitant, relaying the message of your company’s culture can be as simple as describing it during your interview with a candidate. Have a conversation with them about your culture and see if they align with those values.
For job seekers, keeping company culture in mind may mean a little more work. Now that companies are investing time into establishing a company culture, you want to take extra time to show why and how you fit into the mix. Your cover letter is a great opportunity for you to explain what you could bring to the culture. Also, you can mention what you have discovered and like about the company’s culture during the interview.
The importance of company culture is definitely on the rise, and will stick around for a long time. What is your company’s culture like? Let us know! Also be sure to Like us on Facebook and follow us on Twitter for more recruiting and job searching tips!