How to Improve Your Personal Branding

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In today’s world, creating a unique and interesting personal brand is vital to your career success. Yes, your resume and cover letter are still important – but companies are gradually placing higher importance on who you are as a person, opposed to what you have done in the past. With that being said, start thinking of yourself as a brand. What do you want people to think of when they hear your name? What do people associate with your name? Once you begin to think of yourself as a brand you can determine what you need to do to cultivate and polish your personal brand.

A great first step in perfecting your personal brand is to develop your own personal website or blog. Use this website as a freedom of expression – your website doesn’t necessarily have to be career-focused. You could develop a food blog, fashion website, or anything in between. What matters is that through this website or blog someone can see who you are – your personality, your strengths, and your values. Cleaning up your social media accounts is also extremely important. Your personal brand is affected by what you portray on your social media, so make sure that your social media and personal brand coexist and compliment one another.

Your personal brand should also show that you are continuously growing and improving. Become an expert in your field – take classes, get unique certifications, and promote your accomplishments. People will notice that you are striving to be the best version of yourself that you can be, which will work to your advantage when others speak of you. Nothing is more powerful in building your personal brand than what your network of contacts say about you and your set of skills, education, and accomplishments.

What may be the most important element when developing a personal brand is differentiation. In order to stand out, you must differentiate yourself. What do you do better than your competitors? What do you do that is valuable and unique? What are you most proud of? If you’re going to have a personal brand, you have to become relentlessly focused on what you do better than your competitors, what adds value, and what you are most proud of.

Lastly, make sure you promote yourself! If you have an amazing personal brand, make sure people know about it. Link your personal website to your LinkedIn, Facebook, and other social media accounts. As the old saying goes, “If you got it, flaunt it!” Having a unique personal brand is essential for your success, so tell people about it. Once you have mastered your personal brand, check out our website and see what opportunities await!

Finding the Perfect Match

Finding the perfect match for both candidates and companies is a challenging process. Candidates want to make sure that they can meet the expectations of the company and companies want a candidate that is going to be successful and beneficial to the company as a whole. So how do you find a perfect match? That’s where we come in. Here at The Wilson Group, we pride ourselves on being the experts in the field of employee management. We employ a staff with over fifty years of recruiting experience, which is a testimony to how successful we are. We set the bar high in our industry, simply by making the perfect match.

If you’re a company looking for a new candidate, know that we want to give you exactly what you want – and we are willing to search high and low to meet your needs and desires. When you’re looking for that special, accomplished person, our executive search reaches worldwide to locate the best performers. From captains of industry to Wall Street wizards, sales/marketing mavericks to multilingual receptionists – no job is too tough to fill. We meet with you to understand your needs and adapt proven techniques to better serve you and your specific personnel needs. We’re here to exceed your expectations and provide you an array of candidates that will be the perfect fit for your company. You can be confident in expecting a successful pairing of personalities, as well as a qualified matching of professional skills to job requirements.

If you’re a candidate looking for a new job, things can be stressful. Searching for jobs online and using job search engines can be exhausting and disappointing. At The Wilson Group, you can be put at ease knowing that you won’t spend countless hours job hunting online – that’s something we can do for you. We listen to your career goals and needs and connect you to the right job; no more dead-end interviews or mismatched expectations. In addition, we offer candidates specialized learning opportunities to perfect their job search skills. We offer resume refreshers that can help you utilize the latest formats and key phrases/words that will impress employers. Our one-on-one interview coaching will help you prepare for your next interview and cover common questions and job-winning answers. If you’re unsure where you want to go in the future, our career coaching can help you develop a plan of action before you change careers. We’re confident that with all we have to offer we can find our candidates the perfect company match.

To be honest, we’re in the business of helping people. Whether you are a company looking for a new employee or a candidate searching for a new job, we want to do all the hard work for you. Winning in today’s business requires a careful blending of talents into teams, and that’s exactly what we do. Let us connect you to the perfect match so that you can be successful. Check out our website to get connected and find the perfect match!

Maximizing Your Summer Job

 

Having a summer job or internship is a great way to gain real world experience and get hands-on learning. Because summer employment typically only lasts about three months, it is important to make every day count. You want to learn as much as possible and jump on every opportunity presented to ensure that you make your summer job worthwhile. Follow these three simple steps to ensure that you maximize your summer job!

 

Be a self-starter.

Often time employers allocate more time than necessary for a task. If you finish early, ask for more work! When you take initiative and ask for more work, chances are that your employer will be more than happy to give you something else to do – therefore giving you another opportunity to learn. It is also important to ask questions. It is very typical for a company to have a specific way of doing things, but it’s okay to ask why. A majority of the time, your boss or manager will be impressed with your curiosity and be willing to explain to you why things are done a specific way. Again, this gives you another opportunity to learn.

 

Network.

Being the “new guy” in the office can be awkward and uncomfortable. However, if there’s one thing that most people have in common, it’s that they love talking about themselves. Reach out to your coworkers and make an effort to get to know them. Engaging with others will not only make work more enjoyable, but it doubles as an excellent way to network with others in your field. You already have one thing in common: your company, so it shouldn’t be too difficult to find common ground on other topics as well. As important as it is to make these connections, it is just as important to keep these connections even after your summer employment has ended. Keep in contact and continue to grow these relationships – it will help you in the long run!

 

Have fun.

This may seem obvious and overstated, but having fun in the workplace is vital to success. There is a strong correlation between those who have fun in the workplace and those who are successful. Typically, the more fun you have, the more successful you are. “Fun” comes in different forms for different people, so make sure you find your own fun. It may be watching a silly video during your lunch break or sharing a new joke with a coworker. Whatever your fun may be, embrace it. It will make work more amusing, and besides, who doesn’t want to have fun?!

 

Although summer jobs are short, there are still plenty of opportunities for both personal and professional growth. If you spent your summer job being a self-starter, networking, and having fun, it’s safe to say that your manager would be more than happy to write you an excellent recommendation. If you’re looking to find a job, come check out our website. We would love to help you find an amazing job where you can learn and grow!

Tips To Making a Confident Resume and Cover Letter

 

Whenever you have the chance write a cover letter or resume, make sure you follow these tips on how to make confident cover letter and resume!

When writing your resume you should always tailor it depending on what job you’re applying for. It wouldn’t be the best decision on your part to send the same resume to every job you’re interested in. Same goes for your cover letter. Before you start either, make you sure you take the time to research the company and position you will be applying to. That way, when you begin describing how you will be able to apply your skills to the position and overall company, you’ll actually know what company you’re talking to and what they’ll expect.

When it comes to stating your skills and how the company will benefit from them, be sure to be confident and direct. When employers look through your cover letter and resume, it’s not for very long. You want to let the employers know what you will bring to the table and your abilities that you will apply to your daily work. Also it’s important to show some enthusiasm, saying that you’re excited for this opportunity, how you would love to be apart of the work environment. This shows that you have a passion for this certain line of work and that you are ready whenever they are. Speaking of passion, it’s also good to let out some inner devotion towards this career of choice. This let’s the hiring managers know that you mean business and you’ll be a hardworking candidate and you are going to enjoy what you’re applying for.

Proofreading is the most annoying, but the most crucial step of any professional writing, including resumes and cover letters. Grammar and punctuation errors are obviously a no-no, because if they see those mistakes, they will think you didn’t put much effort into your work. Not a good first impression to make. It’s also good to use the correct phrases. My advice would be to avoid saying things like, “I think…”, “I guess…”, “I believe…” and other passive statements. You need to show that you’re strong within your wording. Say, “I will…”! Don’t lower yourself, be positive and courageous! But also keep in mind to not over do it. Don’t over-flatter yourself or the company. It will make the hiring manager wonder if these skills are even true and no one really likes a suck-up. Be short, and be sufficient with what you say in your resume and cover letter.

Take these key skills and apply them to your cover letter and resume and you’ll come out with a very confident and strong resume! If you need more help with resumes and would like to submit your resume in to The Wilson Group, visit our website.

Clean Up Your Social Media

Need some tips on how to fix your social media during a job search? We have the answers! Check out the infographic below!

 

For more help on your job search, check out our website or call us at 361-883-3535.

 

Staying Strong During the Job Search

 

Finding a job can be a difficult process and often involve a lot of time revising your resume, updating social media platforms, reaching out to people and waiting to hear back from employers. It may not be easy but the hard work will be worth it when you find a job! In the meantime, take a look at these tips to stay strong during the job search.

Stay Positive
Positivity is one of the most important things to have during your job search. Although you will probably have some good and bad days, do your best to stay confident in yourself and your abilities. Write notes on your mirror, reflect on successful experiences in the past and look for various opportunities for the future. Creating a schedule can also help you stay focused and positive about your job search efforts. Don’t lose sight of all you have achieved and the hard work you have put in to get you where you are today, you can do this!

Use your Connections
While it is always good to constantly build connections it is also important to use them. Connect with your previous employers and professionals in your industry and see if there are any positions available at their company or another company they know. LinkedIn is also a good way to look at your connections, research companies and job opportunities.

Refresh and Refuel
Don’t forget to take breaks too, it is important to refuel and give your mind and body a chance to be refreshed. So, go for a walk, join a yoga class, and eat healthy, all of these things can help stimulate your mind and make you feel your best. Also, make plans with friends because even if they have jobs it will be a good opportunity for you to feel connected and maybe they know about a job opportunity!

Stay Plugged In
Industries are constantly evolving and it is beneficial to stay updated on new advancements. Follow industry profiles and influential users on social media platforms and research news in your industry. Also, try to incorporate your knowledge into your next interview to show employers your passion for the industry and dedication for the future.

Take these tips and put them to them into practice to help better your job search. You can do this and TWG is also here to assist you. Contact us at (361) 883-3535 and look at our website for more information on job opportunities and how TWG can help you find a job!

A Guide For The Recent Grad

You’ve taken your last set of finals, received your diploma, and are excited about starting a new chapter in your life…now what? Finding your first job post-graduation might be the toughest and most frustrating time in your life thus far. Never fear, the Wilson Group is here! We have outlined three tips to help you through this stressful time.

Find a Mentor:
The best way to know where to start your career is to learn from the past life of someone you look up to. Find a mentor that is in the same field you are hoping to go into and talk to them about how they got started. Not only will they give you advice on how to kick off your career, but they also might be a useful contact for networking purposes. It is always easier to follow a recipe than make up your own, so follow their recipe for success and try to follow it. However, like any good recipe, you can always stray a bit from the path and make it your own. This person has been exactly where you stand today, so they know how to help you through the ups and downs of starting your professional life.

Don’t Be Too Picky:
After four years of countless all nighters and what seems like an eternity of research papers and complicated classes, it is hard not to feel as though you deserve more than an entry level position. However, your first few years in the workforce may not be, and will not be your end all be all. Your first job does not define you, so look it as more of a stepping stone to reaching your dream career. After all, we all have to start somewhere and gain experience. When applying for jobs you should apply for your dream positions, but you should also think about not being as picky and take an entry level position. You never know where that job can take you, for all you know, you could be running that company one day!

Don’t Lose Hope:
Your mailbox is full of rejection emails and you are on the breaking point of giving up, but don’t lose hope! There are thousands of other recent grads out there feeling exactly the way you are. It seems as though every day you see someone else posting on social media about getting their dream job at company X, or getting into a prestigious graduate school abroad, but stop comparing yourself to those people, and focus on your own life. Social comparison is the thief of joy, especially during this time in your life, and Facebook only heightens the feelings of inadequacy. Don’t let other’s success get in the way of your own. Instead look at them as a resource, talk to them about how they got their job, and who knows, they may even be able to help you get a job. Success is not a race, you have the rest of your life to be in the workforce, so don’t stress so much if something doesn’t fall into your lap immediately, you will come out more resilient in the long run.

For more tips on starting your career off on the right foot, visit our website.

On Company Culture

One of the most overlooked elements in regards to finding success and happiness within a workplace is understanding the company’s culture. The company’s culture can range anywhere from strictly formal and professional to creative and casual. A company’s culture is much more than the image reflected to the public. The culture is also about how the members of the company interact with one another, how they dress, how the office space is presented, and how the company relates with their customers and clients. Some companies may have a very strong culture with deeply ingrained roots and values, and others may not have such an obvious one. Understanding a company’s culture is key to knowing if you will fit in with the company and if the company is a good fit for you.

Do Your Homework:
Before applying for a job, make sure you understand a company’s culture. This is not only key to acing a job interview, but also ensuring this job will be a positive fit. A company’s website is a great way to start understanding their culture. Videos, blogs, and pictures give great insight into what a company believes in and how they interact with one another. Second, checking other online reviews is another way to capture what the company’s clients and employees think and feel about that company. However, one caveat to online reviews is they are often on either ends of the spectrum, being either extremely negative or extremely positive. Most people with average or normal feelings about a company will not take the time to write a review for the world to see. Finally, a great way to capture a company’s culture is to look into the company’s social media sites. These will give the most genuine representation of a company’s culture through posts, events, and photos.

Understand Their Mission Statement:
The mission statement is inherently their culture in a few sentences. Most companies have a mission statement that allows one to understand their core values as a company. Be critical with their mission statement to fully understand if it aligns with your own mission and values. If it does not, than the company may not be the best fit for you, and it much better knowing this from the get go.

Observe Their Environment:
The interview is not only the best way for the company to get to know you, but also the best way for you to get to know who they are and what they stand for. Don’t let nerves get the best of you, and solely focus on what you are going to say to the interviewer. Instead, look around, and take some time to observe their culture. What does their office look like? What do people wear when they come to work? Are co-workers mingling or getting along? One of the most important parts of an interview is that you ask questions yourself. Be sure to include at least one question geared toward the company culture to the interviewer, it not only helps you understand their culture, but also shows the interviewer that you care about their mission and values.

For more tips and tricks on your job search, visit our website.

Spring Cleaning for Your Job Search

Spring is finally here and that means spring cleaning is in order. However, we are not talking about scrubbing your floors and getting rid of household clutter. This spring we are discussing spring cleaning to prepare for your job search. In today’s competitive job market it is crucial that the first items you submit to an employer are representing your best self.

Resume:
A resume is essentially an advertisement, and you are the product being sold, therefore, sell yourself in the best way possible. Make sure the look of your resume expresses the up to date look of the industry. If you are still using the same format you have for years, you may need to reevaluate. Make sure that it includes information about yourself currently and has an updated/polished layout and graphics. Be sure you have your resume in different formats such as .pdf, Microsoft Word and text only in case the company needs a different file format.

It is crucial that your resume is only one page. Although you may have more information than a page, a resume surpassing one page will not be taken seriously. Make sure you tailor your resume to each job application you apply for. This way if you have more than a page of information, you can put the most relevant information that relates to the position you are seeking.

Focus on accomplishments within each job experience and include them on your resume. This also entails using concrete details. For example, if you increased sales at a company by 65%, include this in the job description.

Cover Letter:
Since the job seeking market is highly saturated, a cover letter template used across all applications is not going to help you stand out. Employers can recognize when there is a generic cover letter that has the position and company copied and pasted into the blanks.

Tailor your cover letter’s formality to the formality of the company. This means if you are applying for a creative graphic design position your cover letter should look much different than if you are applying for an accounting position. If you are applying for a creative position, use your cover letter to show how creative you are, and if you are applying for a position where results and percentages matter the most, make sure to include concrete evidence showcasing your accomplishments.

Social Media:
Facebook is not the only social media outlet you need to ensure is professional. Make sure you consider all of your social media accounts, such as: Pinterest, Tumblr, Instagram, and Twitter. While some photos and posts may seem appropriate to you, they may not be to a different audience, so take some time to consider all the audiences that could be potentially viewing your accounts. With technology and social media becoming so important to employers, make sure when you google your name, nothing questionable appears.

Check your privacy settings. While what you post to your own profile may not seem offensive, ensure that what other people are tagging you in is also appropriate. This means including privacy setting that allow you to review other people’s posts before they are published to your page. Just because you are not direct friends with a possible employer, does not mean there are not ways they could potentially view your profile.

If you need a helping hand with your spring cleaning, The Wilson Group, is at your service. For more tips and information visit our website.

Updating Your Resume

In an age of online dating, social media profiles, and text messages, it’s easy to feel overwhelmed. In modern times, people spend a lot of time worrying about how they are perceived on a screen – to their friends, family, and peers. But what about your appearance to an employer? No matter how many endorsements you have on LinkedIn, a well-done resume can make or break an employer’s opinion of you. Here are a few ways to ensure that your resume will stand out in a professional way.

Keep it to a page. Employers don’t generally have the time or patience to read more than a single one-sided page. Make your margins smaller and shorten the spacing between lines if you’re running out of room.

Use that one page wisely. Make sure that every item on your resume has a place and a purpose. If you have relevant skills you would love to add, go ahead! If you are particularly proud of your responsibilities at a given job, list them. But don’t feel a need to expand on every single aspect of the resume. The page will fill up quickly.

Don’t make anything up. Should your impressive resume land you an interview, anything and everything on it is fair game. Be prepared to answer detailed questions about any listed skills or job experience, no matter how trivial it may seem.

Don’t be afraid of creativity! When employers are going through a tall stack of resumes, a splash of color or interesting formatting can be like a breath of fresh air. Add small graphic or chart containing your information. The most important thing to remember, though, is to keep it readable. Don’t allow the visual appeals to detract from the information on the page
Spell check and grammar check. Nothing can ruin an employer’s opinion quicker than an accidental error. Good grammar and spelling shows a potential employer that you are detail-oriented and responsible.

Should the the resume-process still freak you out, fear not! Check out TWG’s Pinterest account, The Wilson Group Corpus Christi, for more professional tips and tricks! And as always, check out our website for more up-to-date information on job searches!

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